ISPL bring you the comprehensive certification program in SMO. The Social Media websites are playing a major role in the promotion and branding of the companies and brands. Most of all companies are utilizing social medias to attract new customers and retain old consumers to their businesses. Almost all of us use Facebook, Google Plus, Twitter and Linkedin for various types of works but most of the users do not know that these websites can be optimized and utilized for the sake of business promotion, user engagements and branding of various products & services.

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50 % Scholarship


  • SMO / SMM Expert

  • 2 week(s)

  • 10 students

  • 1 Day

  • 50 %

  • Academy Certificate

₹3000 ₹6000


  • SMO / SMM Expert

  • 2 week(s)

  • 10 students

  • 1 Day

  • 50 %

  • Academy Certificate

₹3000 ₹6000

SMO / SMM Expert course covers the following

Training and Work Experience Certificate

SMO Basics

  • Introduction to Social Media

  • Advantages Over Online Marketing

  • Social Media Strategy

  • Network Optimization

  • Brand Management Strategies

  • Network Profile Creation

  • Social Media Key Concepts

Twitter Optimization

  • Introduction to Micro blogging and Twitter

  • Twitter Demographics

  • Use for reputation, promotion, sales, conversing

  • Who to follow

  • Tweeting

  • Tracking Code

  • Ghost writers and the importance of disclosure

  • Twitiquette

  • Twitter Lists

  • Twitter Account Promotion

  • Searching tweets and users

  • Measuring Influence

  • Tools

Youtube Optimization

  • Online video - content is king

  • Viral films and brand

  • Defining your goals, metrics and budgets

  • Getting an audience

  • Creating and managing an account

  • Using Ads inside Videos

  • Promoting YouTube Videos

Facebook Optimization

  • Latest trends

  • Difference between Profiles, Places, Groups and Pages

  • Social media and communications strategy

  • Open Graph

  • Frictionless sharing

  • Facebook Connect (Like, Share, Comment)

  • Facebook Pages (Creating, Managing, Retention)

  • Facebook Apps

  • Measuring and Monitoring

  • Sponsored Stories

  • Facebook Places and check-ins

  • Advantages and challenges

Image Optimization and Networking

  • Flickr

  • Picasa Web

  • TinyPic

  • Image Optimization AND Sharing

Social Bookmarking

  • Stumble Upon

  • Digg

  • Reditt

  • Delicious

  • Fave It

  • E-buzz

Google+ Optimization

  • Setting Social Objectives

  • Social Strategies and Tactics for Google+

  • +1s and Sharing

  • Integration with your site

  • Promoting a Brand on Google+

  • Tools

  • URL Shortening Tools

Linked in Optimization

  • Introduction to LinkedIn

  • Creating the right profile and settings

  • Increasing reach and visibility

  • LinkedIn Groups

  • Company Pages

Blogging Network

  • Blogs Creation

  • Blogs Submission

  • Blogs Promotion

  • Blogs Weekly Postings

  • Blogs Commenting

Career Prospect of SMO / SMM Expert

Career scope in SMO is tremendous and career opportunities are good. ​

Get Industrial Certificate by Inside Softwares Pvt. Ltd. ​

You can also start your own smo company and earn good money by working on various smo projects outsourced by many countries. ​

You can also work (part time/full time) as a smo freelancer and generate great money returns in dollars by providing your smo services. ​

Who Should Attend SMO / SMM Expert

If you are an internet enthusiast or a computer savvy or if you want to work in the Digital Marketing industry then this course is going to be the best for your career. If you are an entrepreneur, starting up or running your own company and worried about how to strategize the Social Media Networks for your business or product or service then this SMO course can be a great help for you.

Download Free Course Handbook

Training with Live Projects in Dehradun